Meet the Management Team

William Paparella founded Broadway National in 1989 as a local neon signage company operating out of his parents’ garage. As founder and CEO of the company since its inception, he has overseen the management of Broadway’s services and operations, as well the expansion of its services, departments and staff for over thirty years. Throughout his tenure, the company has received numerous awards in recognition of its efforts in delivering excellent customer service.

The people, both clients and his staff, are the highlight of William’s career; whether it’s new clients or employees who have been with the company for years, he enjoys helping each individual relationship grow to its full potential. He strongly believes that in order to continually develop and innovate within an industry, strong communication is essential.

Outside of the company, he enjoys reading, cooking, and traveling with his wife and five daughters. He supports Hope House and Women First for their focus on reaching out to young people in need, a cause that he is deeply passionate about.

Working previously in account management for ALM Media, Billboard and the Hollywood Reporter, Tim joined Broadway National as a Controller in 2019 to work in a more close-knit, family-like environment nearby his home on Long Island. Coming off a 15-year background in accounting, management, and budgeting, he took on the responsibilities of a vast majority of finance work here at Broadway. He handles financial statements and monthly financial reviews, maintains banking relationships, and oversees accounts receivable. Client and vendor communication is an essential part of Tim’s role at the company, and he enjoys tackling the unique challenges of a project in order to deliver the very best in terms of client satisfaction.

Out of the office, Tim loves to bake and spend time with his wife and three daughters. He’s also a big fan of watching just about any sport, and plays tennis, golf, and basketball in his free time. Close to his heart are a number of non-profit organizations he supports, including the American Diabetes Association, Walk MS-National MS Society, and St. Jude’s Children’s Hospital.

He received a bachelor’s degree in Accounting & International Business from New York University (the Leonard N. Stern School of Business) in 1997.

As the Director of Analytics and Business Processes since 2017, Laura has been responsible for all the reporting and analysis of business data at Broadway National. She works to keep our business processes running smoothly, efficiently, and in a way that maximizes both the company’s and the client’s benefits. Laura, like the rest of the Broadway team, is not interested in merely keeping things status quo; she is constantly strategizing and seeking out new ways to innovate our business tactics to adapt alongside our ever-evolving industry.

Laura’s prior work involved global logistic services, a field in which she holds over 10 years of experience in account management. At Broadway, she deeply values the growth potential available to the employees, and continues to hone in her skills in reporting data and problem-solving with her team.

Out of the office, she enjoys indulging in one of her many hobbies, including reading, listening to music, food, spending time with family and friends, trips to the beach, and crafting. She attended New York University for 2 years before transferring to the Fashion Institute of Technology, obtaining a degree in Business and Merchandising Management in 2001.

Shortly after receiving her bachelor’s degree in Human Services from St. Joseph’s College in 2018, Kayla started off at Broadway National as a member of our Human Resources department. While she specialized in recruiting, she also began expanding her knowledge of the field and getting involved with additional Human Resources duties for the company. Since her start here, her rapid growth and knack for problem-solving led her to being promoted to the position of Human Resources Manager in early 2020. As HR Manager, she is responsible for overseeing the entire Human Resources department, including all elements of recruitment, employee engagement, performance management, compliance management, and administration.

Making meaningful human connections is something Kayla prioritizes, which makes her an invaluable part of the Human Resources team. The company’s family values, as well as its care toward career growth for its employees, are aspects she highlights as major benefits to her work life.

Kayla’s hobbies include playing music and traveling. She also loves spending time with her dogs, and is a vocal supporter of Second Chance Rescue.

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Since 2019, Jessica has been responsible for the development of Broadway National’s supervisors and managers and ensuring that our goal to deliver unparalleled client satisfaction is met. With over 22 years of experience in service coordination and management, she makes a great fit here where delivering high-quality results is the topmost priority. Smooth, efficient collaboration and camaraderie are key in developing strong client relations, and these are elements of the job she enjoys the most.

Cruising is a favorite hobby of Jessica’s and one that she loves to partake in with her family. She’s the proud mother of a daughter who is a member of the Girl Scouts of America, an organization she passionately supports.

Initially drawn to the fact that Broadway National is family-owned and operated, Nicole has been a valued part of the company since 2013. She started off here as a Project Manager, and through her extraordinary leadership and team-building skills was promoted to Director of Projects in 2015. Four years later, she assumed the role of Director of Client Services and is now responsible for ensuring that every client’s expectations are not simply met, but exceeded.

Maintaining and empowering employees within the company are two key elements of her role as well; her ability to build team spirit and be a bright, community-oriented presence at the company earned her our Motivational Award.

Cooking, crafting, and spending time with her kids are a few of her favorite hobbies outside of the office. She also is a passionate supporter of The Alzheimer’s Association.  

In 2004, she graduated with an associate’s degree from Suffolk Community College.

Prior to joining Broadway National, Jim had managed projects and operations teams in the broadcast industry for MTV and L.A. Digital. After the birth of his daughter made commuting to Manhattan unrealistic, Jim sought an opportunity to further pursue his project management career with a major company but closer to home on Long Island. What originally interested him in Broadway was their dedication to signage work. His experience working in Times Square, coupled with learning about the kinds of projects Broadway had undertaken, made the decision an easy one. He joined the Broadway family in 2012. 

Throughout his tenure, Jim has adapted and developed his skills in tandem with the company’s growth. He began learning the industry as a Project Coordinator, grew to running projects independently as a Project Manager, began leading others as a Senior Project Manager, and now, as Director of Projects, he oversees the Projects. Jim’s current role is to ensure that each job is fulfilled smoothly, efficiently, and with the highest level of care and attention toward client satisfaction and best practices. 

A lifelong player of the trombone and piano, Jim is also an avid music enthusiast. He holds a bachelor’s degree in Music with a concentration in Audio Engineering from Five Towns College. Since starting with Broadway, Jim has also pursued further education and holds a PMP Certification in project management.

Stefanie began at Broadway National as a Senior Manager of Strategic Billing and Compliance in 2019, where she oversaw day-to-day functions of the Billing and Compliance departments. For her outstanding work and overall ability to adapt with ever-evolving industry landscapes, she earned our Rookie of the Year Award in 2019. In further recognition of her skills, she was promoted to Associate Director of Billing and Compliance just one year later. She continues to ensure that the billing and compliance teams are running smooth and efficiently, along with ensuring that Broadway’s prices are competitive and vetting the ideal vendor to handle every client’s specific needs. 

At Broadway, she values and stresses the importance of communication—which, she says, is the key to making sure that operations run smoothly. It is exactly her skill for communication that makes her both an excellent listener and effective leader.

She enjoys spending time with her son and family, fitness, watching Mets and Giants games, and relaxing by the beach.

In 2009, she received her bachelor’s degree in History from Sacred Heart University.

Mike began at Broadway National as a Business Development Coordinator in 2016, where he spent his first months at the company learning the ins and outs of Facilities Management and broadening his industry knowledge. Acquiring new, organic business across a variety of markets is just one step of the process for Mike; he is committed to seeing every project through with his clients, ensuring that his team delivers exceptional customer service from start to finish. He was promoted from BD Coordinator to BD Manager, breaking records in his department for New Sales and New Organic Business in 2019.

As Broadway’s National Sales Manager, he continues to strategize company growth and diversity across new vertical markets, serve as a main point of contact and customer advocate for clients, while also being responsible for the management of several sales and business development team members.

Mike’s passion for construction, home improvement projects, and real estate has been a long-lasting part of his life, and makes him right at home here with the Broadway family. During the holiday seasons, he organizes the company-wide effort to give back to local communities through the Broadway National toy drive.

He obtained a bachelor’s degree in Business Management from Hofstra University in 2015 with a minor in Micro-Economics.

Maria is the next generation of Paparella’s to join the family-owned, family-run business of Broadway National, starting her career here in 2014 after graduating from St. Joseph’s College. She began as a project coordinator before moving onto business development roles, where she not only worked with our national projects clients to build relationships and customize service programs, but was also responsible for overseeing her team as a Business Development Manager.

She now works with service teams to ensure our business processes are running smoothly, efficiently, and with the highest level of care toward total project satisfaction. A strong client advocate, she always works with the interest of customizing solutions for our clients based on their needs and priorities. Our ever-evolving industry is an exciting source of inspiration for Maria; she’s dedicated to always adapting, innovating, and improving our services to stay up to date with what the market demands.

Outside of the office, Maria loves to travel, go to the gym, and spend free time with her family.

Mitchell comes from an experienced marketing background that spans over 20 years, having worked primarily in the photographic products and imaging industry where he’s had a hand in virtually every facet of the marketing world—from PR to advertising, brand building to social media, strategic account management and more. He joined the Broadway team equipped with that wealth of experience, coming on board as a Marketing Manager to lead all branding and marketing jobs for the company.

When it comes to website production, video production, social media, marketing collateral, Mitchell is at the head of all our projects. He’s been a recent, valued addition to Broadway with his expertise.

In his free time, he enjoys making music, whether it’s songwriting, singing, or playing the keyboard. Photography is also one of his many interests; he’s always at-the-ready with a camera in hand, looking for that perfect shot. Foreign languages are another passion for him—and he loves speaking French, Spanish, and Japanese.

Autism Speaks and St. Jude’s Children’s Hospital are two organizations he keeps close to his heart. As a proud father himself and long-time supporter of both organizations, he is greatly passionate about helping children in need.

He studied at Hofstra University, obtaining a BBA in Marketing in 1993.