Customer Focused: 32 Years and Counting

Broadway National is a family-owned and operated company with humble beginnings, first established in the garage of its founder, William Paparella, in 1989. We’ve since grown and expanded our services through hard work, innovation, and a commitment to operational excellence to become a trusted service provider for big-box retailers, restaurants, and banks all across the country. Here’s a look at our journey.


William Paparella starts the company by manufacturing neon signs for Long Island business’ in his parents’ garage. Shortly after the business’ inception, Broadway National—then called Broadway Neon Sign Corp.—moves from the Paparella family garage to its first commercial location in Central Islip, NY. His parents join the company and invest in the company’s expansion.


Broadway fully expands to interior and exterior commercial signage and capabilities. The company twice re-locates into larger sites in order to accommodate the rapidly developing business. Broadway then wins its first contracts with region-wide retailers: Jiffy Lube, P.C. Richard & Sons, and Liberty Travel.

The company develops a strong relationship with Peter Richard, owner of P.C. Richard & Son, who eventually becomes William’s mentor and teaches him valuable lessons in quality, commitment and efficiency for the construction industry.  The company soon then obtains its first nationwide service accounts—Jos. A Bank Clothiers and Levi’s—which helps pave the path for further expansion. Broadway changes its name to Broadway National Sign & Lighting, expanding the company’s maintenance division to include lighting and electrical services.


Broadway National provides a 24/7 customer service team for emergency maintenance. The company completes several large multi-million-dollar projects throughout the United States. Noteworthy projects include Citi Field, Reuters Corporate Headquarters, Radio City Music Hall, Motown Cafe in Universal Studios, and Fashion Mall in Las Vegas. We then expand further by overseeing nationwide sign, lighting, and electrical projects that include rebranding in new locations for Citibank, Dave & Busters, and Loews Theaters. Broadway invests in a new construction division to take on a larger scope of work nationwide.

Broadway develops a wholesale lighting division and performs energy-efficient retrofit programs to help its customers realize material savings for electric components. National service offerings also expand to include plumbing, HVAC, handyman, and carpentry repairs. In 2008, BEST is developed—Broadway’s proprietary software system and one of the original technology platforms in the industry.


Broadway continues to grow its nationwide business by onboarding 200+ national corporations, retailers, restaurants, and financial institutions. This encourages the company to invest in its field operations, technology, account management, and future growth as a whole to expand its footprint in the industry.

By now, Broadway National has established offices and trusted partners spanning the country from Florida to Arizona, while also expanding its self-performance capabilities. To support continued growth, Broadway moves into a modern 65,000 square-foot corporate headquarters. The green facility has LED lighting and energy-efficient controls for its lighting and mechanical systems.

2020 & Beyond

In response to the rapidly evolving COVID-19 pandemic, Broadway National continues to support our clients by sourcing PPE and manufacturing and installing sneeze guards for customers nationwide. Broadway has been fortunate enough to provide our employees with a company they can feel secure in. Keeping everyone on board during these unprecedented times has been a proud moment in our company history.

As the world continues to return to normal, Broadway National has focused on its future expansion and advancements as a company. We continue to further our investments into a 360°-business model in which we handle all of our clients’ needs, rather than just a few. This includes development in our technology platform and expanding our construction capabilities for larger scale projects. In order to further support our customers’ needs in Canada, Broadway opens a division focused on providing Canadian facility maintenance services.